“We are not guessing how much to irrigate any more" , Jordan Hall of MJ Hall and Sons testimonial

Recently, Daniel Free, our Goulburn Valley and Batlow Territory Manager, caught up with Jordan Hall of MJ Hall and Sons to discuss how Phytech supports their apple, pear, and plum production.

By replacing guesswork with real-time plant insights, Jordan says Phytech has helped them improve fruit size, irrigation efficiency, and overall crop performance. “It’s changed the way we farm,” he shared, “giving us the confidence to irrigate each block precisely and get the best return.

Read the full testimonial below.

What challenges were you facing in your irrigation or crop management before using Phytech?

Our automatic system was always breaking down. Also, we were guessing a lot more with how much water the tree needed per day. Phytech has improved these issues for us.

How has Phytech changed the way you make decisions on the farm?

It has changed our irrigation plan from guessing how much water the tree needs to putting out the right amount of water, which leads to better fruit growth and ultimately - better fruit size.

Can you share a specific example where Phytech helped you achieve better outcomes?

With Phytech, we have been able to target a specific fruit size per block, based on real-time fruit data, which can lead to a better ROI.

What features or aspects of the system do you find most valuable?

The reliability of the automation system that Phytech has put in is by far the best for us. This means more efficiency on the irrigation front, which also gives me more time to manage other parts of our operation.

In what ways has Phytech influenced how you and your team collaborate or communicate about irrigation or crop management?

With Phytech we can focus on how we can best irrigate each block specifically for its needs. More importantly, we have been leveraging the data to optimize our irrigation plans to get the best fruit growth and reach our targets.